Thanks to the rapid digital revolution, the world has shrunk into a global room rather than a village. During the recent past, a major shift has been notice in the field of marketing and communication. Now a large number of conventional TV / print audiences is spending a large amount of their time on the internet which is an abode of over 4.48 Billion people across the globe. Considering this whooping number of audience, Businesses around the world are spending a good deal of their marketing budget on the internet or digital marketing.
Just like other parts of the world the digital landscape is rapidly changing in Pakistan. Pakistan has over 150 million internet users and the number is increasing Many big brands are reaping the full benefits of this emerging online market and selling a big chunk of their products and services online. Similarly, small and mid-size business are looking for some suitable solution to capture the internet market for their products and services.
On the other hand, there are many digital marketing services have started to provide solutions to the increasing requirements of online businesses and of those who are looking for right ways to start their businesses online. Let’s face it! There still a paucity of quality internet marketing services providers in Pakistan.
Here are the top trends that we can expect in digital marketing in Pakistan in 2020:
#1 Emergence of 5G internet in Pakistan
More speed More internet users and a bigger audience to offer your products and services. It is being expected that 5G internet will revolutionize Pakistan’s tech and digital landscape
#2 Emergence of a Local SEO Industry
SEO is considered the main component of digital marketing. If done right it can offer the best ROI to your hard earned cash. Right now SEO services being provided mostly to the offshore customers but in2021 It is being expected a large number of local online businesses will utilize SEO services to easily reach their customers online and that will lead to the emergence of a local Pakistani SEO industry.
#3 Increase in Social Media Ad Spend
Social media like Facebook, Instagram and Twitter have become a household name in Pakistan and this boom will lead marketers to further increase their social media Ad Spend.
#4 Online Media Buying to flourish
Display network ads from renowned providers like Google will further flourish and a good deal of online businesses to spend handsome sum of their internet marketing budgets to display network marketing.
#5 Content Marketing
Some big brands in Pakistan already spending on content marketing and this will be trendier in 2021
